However, I will try to share basic principles of setting up and managing your social network with some specific examples showing how to use the inter-link functions of them according to my experience.
To use social network services for marketing purposes, you need to have your genuine idea, services, and products. For some commerical purposes, you should have some valuable goods or services to sell.
Let's see the basic principles to maximize your performance of social network marketing.
First of all, you need to have a specific goal with a long term plan. - What to sell and how to connnect
: Without your specific goal, it is not easy even to start your social network markeing as well as you can't be motivated at all.
For example, let's say you set up a twitter account without clear goal and idea. What kind of message will you post on your status? Who would follow you?
Most importantly, without having a specif goal, you can't keep working on it because it might be a very long way to achieve your goal by using one of the most competitive marketing methods.
Second, you need to be able to research widely and deeply around your industry in order to produce for quality articles and reviews regarding your products and services with your genuine authorship.
Let alone the increasing number of new products and services, there are so many articles, blog posts, and product and service reviews coming out every second through many blogging services, platforms and websites.
These days, not only consumers but also marketers use various blogging services to connect and make their articles more live.
For example, if you write a very good article on your product and post on your website, it may be required to set up your homepage with very good SEO strategies and pricy services to promote your article and your products.
However, if you use your blog, already built with your own social network and the connected people, it might be more convenient and consistent workable to promote your own products and ideas.
Recently, Google Blogger Service seems to be very actively used while they connect their bloggers' posts and articles by making them automatically exchangeble and sharable through their google plus and google community services. Additonally, Google Blogs are more to be exposed to the google search engine results, because google is promoting their blogger serivce.
Although the other blogging services like WordPress could be more organized, convenient, and professionally adaptable, Goolgle Blogger must be the essential tool for online or social marketing marketers.
In addition, Google Adsense could bring you extra profits by letting your visitors click your ad associated with google adsense.
Third, follow and respect each individual social networkings' rules
Every social network marketing is evolving as our business environment. They are updating their rules and features very often.
For example, FACEBOOK started limiting the friendship request if there were many non-accepting cases made from the counter parts. For example, if you make 100 friendship requests not to your friends, and most of them are ignored, FACEBOOK will warn you not to use the friendship request function ramdomly, and you need to reactivate your service.
In other words, it has become not easy to use FACEBOOK soley for marketing purposes.
On the other hand, Google Plus is rising for a new marketing tool because Google Plus service is less restricted, compared to Facebook and Twitter.
Since it is still not easy to build your own network with non-aquaintances only through Google Plus, it is very beneficiary if you use Google Plus Community.
There are so many communities available with the connection of the built Google Plus network. However, it is also very limited if you promote your advertisements since the moderators of the communities won't allow you to promote your ads. Thus, it is required to set up an indirect advertising technics to promote your own goods and services.
For example, you can link your posting on Google Communites and your Goolge Plus by liniking your posts on your Google Blogger since there is no restrictions on your posting on Google Blogger.
You can use Twitter to posting and sharing your blogger articles. However, Twitter strenghtened their rules also.
On Twitter,
- it is not allowed to request a lot of others to follow you at a time (about per 1000 request) without having your history of using Twitter.
- it is not allowed to request more than 2000 follow requests without your having almost equivalent following people on you.
- your ID could be suspended or cancelled if you don't respect their rules.
Although it is very important and useful to use Twitter service, you need to respect and know their rules and features to use more social networking services with balance.
Also, there is some trick by buying twitter followers to save the time and efforts to build up your followers although Twitter officially prohibit users to buy and sell followers.
????See the Twitter rule regarding this - https://support.twitter.com/entries/18311
(To be continued for the specific examples for marketers to choose the most effective online marketing methods)
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About the author BJ Avilla.
He published his first religious and historical fiction, Intelligence Code (part I, Arena of Great Heroes) in 2013.
He is going to the followed series soon and to publish Journey to the Spirit Island in 2013.
He is also working on the social network marketing strategies, managing blogs, Online Goods Review & Bloggers' Promo Guild.
Check his updated status by following the links.
Facebook: facebook.com/authorbj.a
Twitter: twitter.com/authorbj_a
Blog: http://authorbja.blogspot.com/
other blogs: Online Goods Review & Bloggers' Promo Guild
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